HLG Health Communications, a nimble organization that works faster and smarter, without the functional silos and superstructure that drive up costs

A unique service model with greater efficiencies and greater value for clients

HLG Health Communications has introduced an innovative business model—Medical Marketing for the Modern World—that offers forward-thinking solutions that reflect the needs of the day.

David Winigrad, HLG’s president, says, “We took a critical look at the tools and processes we were offering and identified several areas that were outdated. We focused on identifying opportunities to streamline our core processes—no exceptions. The goal was to go beyond incremental changes and to reinvent the agency with a focus on creating greater value for clients. The key was to use the guiding principle of Lean Six Sigma: Delight your customers with speed and quality. That spoke volumes to me. It made perfect sense to build the agency around this straightforward approach that would have immediate impact on our clients’ business and on ours.”



Service Expertise


  • Brand Planning
  • Business Opportunity Analysis
  • Customer Insight Mining
  • Positioning
  • Market Research & Competitive Benchmarking
  • Market Conditioning
  • Tactical Planning
  • Workshop Facilitation

Creative Development

  • Naming (Brands/Systems)
  • Brand Personality Development
  • Brand Hallmark Creation
  • Creative Contract™
  • Core Concept Development
  • Message Development
  • Packaging Design
  • Project Management


  • Personal Selling Tools
  • Non-personal Selling Campaigns
  • Print Advertising
  • Patient Education
  • Convention Planning
  • Event Marketing
  • Sales Force Motivation
  • Consumer/Patient Marketing


  • Tablet Design eDetails
  • eMail Campaigns
  • Website Design
  • eNewsletters
  • Custom Apps
  • Market Research Survey Panels
  • Rich Media Campaigns
  • SEO/SEM/Metrics


Therapeutic Proficiency

  • B2B/Public Health
  • Cardiology/Cardiovascular
  • Diagnostic & Molecular Imaging
  • Hematology
  • Medical Devices
  • Neurology
  • Oncology
  • Ophthalmics
  • Orthopedics
  • Pain Management
  • Respiratory
  • Vaccines
  • Virology
  • Women’s Health
  • Wound Care