NeuroStar TMS Therapy Launch Campaign
NeuroStar Transcranial Magnetic Stimulation (TMS) Therapy is the first and only nonsystemic, noninvasive device for the treatment of depression in patients who have not previously benefited from antidepression medication therapy. This launch campaign, used for both the physician and patient audiences, helped demonstrate this revolutionary device’s effectiveness in treating depression. By deemphasizing the hardware aspect of NeuroStar, the promotion made it more acceptable to psychiatrists unaccustomed to nonpharmacological approaches to treating depression.
BIS Brain Function Monitoring Systems Campaign
BIS Systems allows physicians to monitor the effect of anesthesia on the brain during surgery, helping enable a more precise and patient-specific delivery of anesthesia. This campaign series helped identify for physicians the critical scenarios in which the addition of a BIS brain function monitoring device was most useful.
BIS VISTA Monitor Launch Campaign
This launch campaign for the VISTA monitor for BIS Brain Monitoring Systems emphasized the extensive functionality “packed” into one compact device.
- NeuroStar TMS Therapy (Launch)
- BIS Brain Function Monitoring Systems
- BIS VISTA Monitor (Launch)