RiaSTAP Launch Campaign
As part of the launch campaign for CSL Behring’s RiaSTAP, the first and only fibrinogen concentrate for congenital fibrinogen deficiency, this educational poster explained the steps of the coagulation cascade while showcasing CSL Behring’s extensive portfolio of coagulation products.
Helixate FS GameFaces Campaign: Promo Video
As part of Helixate’s campaign to encourage young kids with hemophilia A to stay active, the GameFaces incentive program was created to motivate patients to compete in both indoor and outdoor physical activities. This video was created to introduce GameFaces and generate interest in joining the program. See the next creative example for additional GameFaces promotion.
Helixate FS GameFaces Campaign: Logo and Promotional Materials
Promotional materials featuring an actual hemophilia patient receiving CSL Behring’s Helixate FS therapy were created to generate interest in the brand’s GameFaces program and drive traffic to its website. See the previous creative example for additional GameFaces promotion.
- RiaSTAP (Launch)
- Helixate FS