DaTscan Launch Campaign
The first and only brain imaging agent of its kind, GE Healthcare’s DaTscan provides a visual tool to assist physicians in determining whether or not movement disorder symptoms are more likely related to essential tremor or a parkinsonian syndrome. This launch campaign was designed to showcase the visual distinctiveness and ease of interpretation of DaTscan images. By providing a normal or abnormal scan result, DaTscan offers visual evidence of disease that helps add clarity to a physician diagnosis.
DaTscan Launch Website
As part of the launch campaign for GE Healthcare’s DaTscan, the first and only brain imaging agent for differentiation between essential tremor and parkinsonian syndromes, this website provides an in-depth review of parkinsonian syndromes and DaTscan to three different target audiences: neurologists, nuclear imagers, and patients/caregivers. The website utilizes several different interactive features, including videos of key opinion leaders, a DaTscan imaging center locator, and tutorials specialized for the nuclear imager audience.
Optison eDetail Program
GE Healthcare’s echocardiography ultrasound contrast agent, Optison, needed a dynamic way to communicate its key advantages over the competition. This interactive eDetail program was designed to showcase the convenience benefits of Optison. Its features include animation, a preparation and administration video, and a suboptimal- versus enhanced-echocardiogram interactive exercise.
Optison eDetail Webkey Mailer
Part of a non-manpower initiative for GE Healthcare’s Optison, this compact webkey mailer was created to generate interest and drive traffic to the interactive Optison eDetail program (see previous creative example). The mailer itself provided a reminder of the key benefits of Optison for enhancing suboptimal echocardiograms, while the enclosed webkey offered easy and direct access to the eDetail program. The webkey could also be used to gain access to future Optison eDetail programs.
ProstaScint “Better Together” Campaign
The “Better Together” campaign was launched to emphasize the benefits of “fusion imaging”—combining Cytogen’s ProstaScint with prostate CT and MRI studies—to provide both location and extent of disease in prostate cancer patients.
- DaTscan (Launch)