Optison eDetail Program
GE Healthcare’s echocardiography ultrasound contrast agent, Optison, needed a dynamic way to communicate its key advantages over the competition. This interactive eDetail program was designed to showcase the convenience benefits of Optison. Its features include animation, a preparation and administration video, and a suboptimal- versus enhanced-echocardiogram interactive exercise.
Optison eDetail Webkey Mailer
Part of a non-manpower initiative for GE Healthcare’s Optison, this compact webkey mailer was created to generate interest and drive traffic to the interactive Optison eDetail program (see previous creative example). The mailer itself provided a reminder of the key benefits of Optison for enhancing suboptimal echocardiograms, while the enclosed webkey offered easy and direct access to the eDetail program. The webkey could also be used to gain access to future Optison eDetail programs.
- TOPROL/TOPROL XL